You’ve Been Hacked.

What are you aiming at?

Not in the abstract. Not five years from now.

I mean today—this week—when you say yes to something that you know isn’t good for you, or no to something that excites but terrifies you.

When you scroll aimlessly instead of creating something new. When you avoid things instead of act.

Most of us are living according to values we never consciously chose.

They were handed to us—by family, school, survival, culture, and repetition.

But values aren’t preferences. They are internal commands.

And they dictate everything: what we tolerate, what we chase, what we sabotage, and what we sacrifice.

We think we’re making decisions.

Really, our values are making them for us.

Why It Feels Like You’re Fighting Yourself

Let me tell you about a story about a girl. She’s ambitious. Wants to build her own company. Hires a coach. Starts the journey.

But months in, she’s spinning—overcommitting, underdelivering, and quietly doubting herself. These feelings are normal, however because she felt ‘not good’ in the moment she allowed her doubts and fears to stop her from pursuing her dreams.

When we looked closer, this is what we found:

Her conscious values were growth, impact, and independence.

But her subconscious values—rooted in her upbringing—were harmony, certainty, and approval.

So every time she tried to stretch into visibility or power, her body pulled the brakes.

Because at a subconscious level, being seen felt unsafe.

Being disliked felt like death.

Her needs were at war.

And this is the conflict so many of us live inside:

We say we value freedom, but cling to tradition.

We say we want intimacy, but worship self-protection.

We chase stimulation, but ache for peace.

You Can Rewrite the Story

Here’s the truth: your values can be chosen.

They can be updated. Refined. Rewritten.

But not through logic alone. Through story.

Because stories are how the subconscious speaks.

They are how we give meaning to the world—and our place inside it.

When you craft a new story for yourself—one where your chosen values govern your actions—you stop reacting and start creating.

You stop living someone else’s life and start living yours.

You craft a new identity for yourself.

Every day, you are either reinforcing the values handed to you — or architecting new ones.

The life you desire won’t be built by accident.

It will be built by what you choose to honor, pursue, and embody.

So start small. Choose one value today to bring forward with intention.

Because when you change your values, you change your identity.

And when you change your identity, you change your life.