I Win. That's What I Do.

You have an opponent every day when you wake up. Your opponent is called struggle. You have to fight with struggle every day, and in the end, you must win.

I know you want to change the world. I know you have a dream—a mission, a fire inside you that wants to create, grow, and scale to reach millions of people.

Expectations sometimes need flexibility, a willingness to look at a challenge from a new perspective.

Playing It Safe Isn’t a Business Strategy

The “play it safe” mindset leads 34 million American business owners to avoid risk entirely and suffer from smallness. Playing it safe leads to unsafe results, missed opportunities, inability to meet demand, lost market share, and flat-to-declining performance.

Entering Another Dimension Hell resides in the void between entrepreneur and enterprise. “It lies between the pit of a man’s fears and the summit of his knowledge.”

Letting Go Of What You Know

You must be willing to get out of your comfort zone and let go of everything you’ve been doing.

• Am I playing big enough?

• Do I look at my business as a way to change the world?

• How big of an impact do I want to make?

You must be willing to tear the pieces of your business apart and reconstruct them at a higher level that drives your growth.

The 5 Components of Scale

S: Strategic Vision

• Knowing where you are headed is crucial to figure out how to get there. This is your inspiration that keeps you determined and moving forward, regardless of the obligatory rejections and brick walls you will face.

C: Cash Flow

• Think of cash flow as the life force of your company. It ensures you are breathing and pumping blood to the core systems of your business so they will thrive and grow. You must build a revenue-driven business that creates cash for your business on a daily basis.

A: Alliance in Team

• You, as the leader, are the Visionary. It is up to you to attract and surround yourself with creative talent and how-to experts who can transform your vision into reality. That includes taking the lead to build the culture that aligns your team and feeds off your passion and energy.

L: Leadership

• Guiding your team on your journey means you must become the best possible version of yourself. If you want to expand your business by at least 60% to be able to attain that station, carry the weight, and then have the emotional, physical, and intellectual reserves to lead it. Your own personal growth fuels the courage necessary to lead the mission.

E: Execution

• Action is where all your magic comes to life. Action is where you apply and perfect your vision so you can leap higher and higher in both profits and impact. Action, not perfection, is the true measure of how well you executed your best-laid plans. Contrary to what most entrepreneurs believe, miscalculations, mistakes, and course corrections are among the best assets in your business. Failures are never really failures; they are doorways into much better things if you react properly to them.

You must believe in the deepest part of your being that you can build your empire, regardless of whether or not you know exactly how to get there at this moment. Then you must be willing to take the leap into the giant unknown—to make your impossible possible.

Yes, it is a risk. But isn’t anything you truly want worth such a risk? If your answer is no—if you are too afraid, too shy, or too this or too that—the alternative is that the dream you carry in your head will never become realized. To me, that is the saddest story of all.

It All Starts with the First Leap

“Leap and the net will appear.”

In most cases, failure does not come from taking the leap. It comes from giving up before you’ve given yourself a chance to step up the ladder to the platform and soar.

Every master was once a disaster.