When the Whole World Says You’re Wrong.

be delusional. do it anyway.

When everyone tells you “that’s not how it works.”

You know the feeling.

You come to the table with a new idea — something you know can work. Something that keeps you up at night, that pulls at your mind all day.

And what do you hear?

“Pharmacies won’t lower prices. That’s just the system.”

- Haters

“You can’t design your product that way. That’s not how it’s done.”

- Cynics

“You can’t make your images like that — that’s not the right look.”

- Negative People

“You can’t sell that way. You can’t build that way. You can’t grow that way.”

- Jealous People

The chorus of can’t is relentless.

And if you let it, it chips away at you. It makes you second-guess the vision that once felt so clear.

It makes you wonder: Am I just naive? Am I trying to bend reality into a shape it won’t take?

Non-consensus thinking is lonely.

It means looking around and realizing you might be the only one who sees it.

It means carrying that weight alone long enough for the rest of the world to catch up.

Why most people fold

Here’s what happens to most:

The noise gets louder than the vision.

They start building what’s acceptable instead of what’s exceptional.

They start shaping their product to fit what others expect — and in doing so, they erase what made it different in the first place.

The internal locus of control — your superpower

This is the only way to survive non-consensus thinking:

You have to choose, over and over again, to believe that you are in control.

Every time someone tells you “that’s not how it works,” you have to remind yourself:

That’s not how it worked — until someone like you did it differently.

- Invictus

This internal locus of control is what lets you keep going when everyone else thinks you’re wrong.

The reality no one talks about

Most of the world’s most important ideas started as things people said wouldn’t work.

If your idea feels lonely — if it feels like no one else sees it — that might just mean you’re onto something real.

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