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Looking Back
What does progress look like?
Sofia Alonso Bauer
September 17, 2024
“All the same, creation is a marvelous business, and people who create at the highest level lead a privileged life, however arduous and difficult it may be. An interesting life, too, full of peculiar aspects and strange satisfactions.”
6 months ago… I couldn’t properly work a computer. I had no idea how to run ads. I had no social media, no GoHighLevel CRM expertise, no marketing skills, and certainly no idea of what even a DOMAIN was or how to host one.
Now I am writing to you on a domain hosted newsletter with absolute awe at the power of persistency in the face of problem after problem after problem.
5 months ago… I had a partner who managed to get me to pay them over $10,000 without questioning their motives and they disappeared on me and I never heard from them again.
4 months ago… I was scheduling free consultation calls with lawyers all over the country to figure out how to even create the MSA agreement required to start my company even though I am not a licensed physician.
3 months ago… I was joining demo call after demo call trying to figure out an electronic health system that allowed doctors to chart SOAP notes that was HIPPA compliant and also cold calling doctors to interview to join my company without any idea of what I was doing.
2 months ago…I paid over $7,000 to get legit script certified to be able to advertise pharmaceutical products on META and Tik Tok and I’m STILL getting banned.
1 month ago… I had a wild awakening to the way I was living my life and the stress that I was allowing to seep into my daily joy. It wrecked my relationships, my personal health, my self-confidence, and even my business. I finally woke up to the realization that achievement does not equal fulfillment in life.
Today… I have figured out what I want to achieve and also how I want to re-engineer my life for total fulfillment. I am still problem solving how to run ads that don’t get shut down and speaking to companies that will help me recreate my website to optimize for sales pages that get customers to directly purchase. I am still taking sales calls every day and working to improve my personal power of persuasion and rhetoric. I am still paying off debt. I am still figuring out how to make a profitable, sustainable business… and yet, the way I show up to these problems could not be more different.
Today we have the personal power to choose to be of resourceful in the face of problems. We can choose to read books, listen to podcasts, find mentors that can help to accelerate our learning.
“The ability to read saved my life.
I would have been an entirely different person had I not been taught to read when I was at an early age.
My entire life experience, my ability to believe in myself, even in my darkest moments of sexual abuse and being physically abused and so forth, I knew there was another way.
I knew there was a way out.
I knew there was another kind of life because I'd read about it.
I'd read about it.
And so, it saved my life.
So that's why I now focus my attention on trying to do the same thing for other people.”
What changed?
What I chose to focus on and the meaning I gave it.
There is a force that controls all of your decisions and that is your - beliefs. As soon as we have a belief, it begins to control what we can see and what we can feel.
Most people treat a belief as if it’s a real thing, when it’s actually nothing but a feeling of certainty about what something means.
That certainty allows you to tap into resources that help you act intelligently to produce the results you want.
We all have the answers for virtually anything - or the resourcefulness to figure it out - but often our lack of belief, or lack of certainty, causes us to be unable to use the capacity that resides within us.
Beliefs are a huge source of power. You can choose what to believe about yourself, and these beliefs will determine the actions that you take.
The important thing is to choose beliefs that support you and give you hope and energy.
You can choose to not allow stress to ruin your mental fortitude and relationships.
You can choose joy in life.
You can choose to smile when things are going to shit because you have a new meaning attached to challenge - one that empowers you and keeps you in the game longer with higher levels of mental clarity.
Essentially… you can choose what you focus on.
“I've talked to nearly 30,000 people on this show and all 30,000 had one thing in common:
They all wanted validation.
I will tell you that every single person you will ever meet shares that common desire.
All the mistakes I've made in my life, I've made because I was trying to please other people.”
If you want love, be love.
If you want others to enjoy being around you, then learn how to manage your own stress and make sure that you give people the love and respect they deserve to receive in your presence.
You don’t need to be someone you’re not. The more authentic you are and the more respect you give others, the better off your relationships, business, and overral health will be.
Whatever challenges you’re facing in life… always remember this key principle:
Fail Fast. Fail Often. Fail Forward.
Imagine paying over $7,000 to get Legit Script Certified to STILL be banned on Meta an unable to run ads.
Submitted another application and got on support with Meta - they told me that they see my application and they’ll reach out once they’ve looked at it. Grrrr
All my creatives are banned. Videos are banned. Tik Tok as well. I can’t advertise before and afters, any stats or guarantees, and any photos of weight loss.
On the positive side, I have a very smart person who is helping me with SEO and improving my site. I also contacted someone who is going to help me make sales pages so that all of my future ads are able to go to better performing landing pages.
In the meantime, I am reaching out to creators to help me build trust and credibility in my brand through organic social media.
Future tasks:
Bing site for Skinny Theory
Keep building organic content
SMS and Email campaigns optimization
Get approved for TIK TOK ads
Oh… and move out of apartment in Houston because babygirl… you’re moving to Vancouver BC !