Kill The ‘Little Bitch’ Inside

“Nothing in life comes without hard work. Nothing is given to you. You don’t get what you ‘deserve’. You get what you push, shove, scratch, and work your ass off for.”

I don’t care how talented you are, how fortunate your upbringing was, or even if you had a better education or opportunities than me. You simply can’t outwork me. Ever.

Your work ethic is the only thing you can control in your life.

Having a single parent mother work ethic means being relentless. It means demanding more of yourself than anyone else could ever demand of you, knowing that every time you get tired, you can still do more.

Put. In. The. Work. Every. Day

Challenge yourself to be uncomfortable and push past the mediocre, the laziness, and the fear.

Forge your work ethic and exercise it like a muscle. Strengthen it. Build it. Be relentless in your approach towards success.

Don’t wait for someone to make it happen for you. It’s on you.

Discipline, structure, rules, rituals, planning.

These are the frameworks for success, yet these are not attractive things in today’s world of instant gratification.

The average person reaches for the latest hack or loophole to attaining success with the least amount of work possible. However, that is a fool’s errand and will leave you broke.

Wherever you are now, however hard you’re working, I want you to take it to another level you didn’t even know was even possible.

Get into that zone where you can shut out all the noise, negativity, fear, distractions, and lies, and achieve all that you want in whatever you do.

I want you to light a fire inside yourself so big and so ablaze that no one can deny you.

In business and in life, there are a multitude of factors outside of your control: How well funded your competitors are, the size and experience of their team, when they got started in business, their joint venture partners… All of these things are outside of your control.

The thing that is within your control is how hard you work. In anything you do, to work hard takes no special talent, luck, or exceptional resources.

You simply just have to be willing to put in the work and do it. There are no excuses. It’s no one else’s fault. It’s all on you.

You must be completely focussed on taking full ownership and responsibility for every bit of success and every bit of failure that comes your way.

Don’t blame other people. Own it. 100%

Now to the tactics…

To think like a self-made billionaire, you must first understand their choices in life and in business.

• Where do they derive their income from?

• What do they spend their time on?

• What tasks do they focus on? In short, what do they invest themselves in?

I have obsessively studied this unique group of high achievers. I’ve found they invest only in assets that provide a positive return. There are many kinds of assets.

Among billionaires, the most valuable, nonrenewable asset in the world is their time. So how do billionaires spend their most valuable asset – their precious time?

So, here’s the bottom line: Being busy is not the same as being productive. .

As the founder of a business that you’re looking to scale, your focus needs to move from doing the everyday work to producing revenue for your business and steering the ship.

All Business Activities

• Checking emails

• Writing copy

• Speaking with clients

• Having meetings

• Creating Facebook ads

• Checking stats

• Creating systems & processes

• Coming up with offers & promotions

• Training/On-boarding staff

• Creating sales funnels

• Sending emails

• Shooting videos

• Recruiting

• Running errands

• Making webinars

• Creating proposals

• Scheming & plotting

• Setting up systems

• Looking at analytics

• Public relations/Interviews

The 80/20 rule demonstrates you can and should disregard 80% of your business activities. 

They should either be delegated or outsourced so you can focus on the top 20% that produce revenue. Once you’ve done this in your business, you need to take it one step further and truly become a high-performance entrepreneur.

Revenue-Producing Activities

• Writing sales copy

• Coming up with offers & promotions

• Creating sales funnels

• Shooting videos

• Doing webinars

• Scheming & plotting

Because these 4% of activities literally bring in 64% of all the revenue for my business, your goal Sof, is to hire an operations manager and other team leaders to do all the other things. 

You should NOT go from putting out one fire to another, never having a chance to invest time working on the 4% that moves the money needle and propels their business forward.

So what are your top 4% revenue-producing activities?

As the owner, your number one responsibility is to sell. Selling is not something you do on the side. It’s not something you can outsource or completely delegate. It’s the single most important job of any business and consequently any founder or owner.

It doesn’t matter whether you have a great product or service… your entire existence as an entrepreneur lives in selling - it doesn’t matter what sort of expertise you bring to your business, whether you’re a problem solver, a great manager, a numbers person, or a systems and processes person.

To be a truly effective entrepreneur, you must become your business’s number one expert at selling.

There are 5 major functions of business - product development, customer service, accounting, operations, and marketing.

The one function that should always be given top priority in any business is marketing.