July 3rd 2024 Tactical Breakdown

Marketing Initiatives

Author

Sofia Alonso Bauer
July 03, 2024

No matter what industry you’re in, you need to understand that as the CEO you’re now focused on being the marketer.

The fate of your business lies not just in having the best product or service but in your ability to market your products or services. The market doesn’t pay you to have the best products or service. It rewards you for solving problems.

In other words, you’ll be compensated on the basis of how you market and build value around your solution to the pains and desires of your customers. The bigger the problem you solve, the more you will be compensated. Your focus should be on intimately understanding your market and your prospects’ deepest desires, pains, fears, hopes, and dreams. You need to know them better than any of your competitors, and then craft marketing messages that effectively communicate how you can solve these problems.

What happens if you don't take the initiative and try medical weight loss to lose weight? 

It will cost me my confidence. I will not feel like I can stand tall and look my best. 

It will cost me beautiful clothing - I don't want to wear the bikini, I will want to hide under my clothes 

It will cost me sex and intimacy. I don't want anyone to look at me or desire me when I don't feel good about myself.

It will cost me moments of deeper connection with intimate partners. I don't want to be vulnerable with my partner because I'm so focused inwardly on how I don't feel beautiful

It will cost me cognitive clarity. So much of your energy will be spent on inner feelings of shame and frustration that you're not able to be fully present with the people around you or even in the moment.

It will cost you sleep - whether you're sleeping and waking up to eat or eating too late and it is interrupting your circadian rhythms

It will provoke inner feelings of self disgust and shame due to your "lack of self control" which then makes you feel HOPELESS. 

It will cost you your health over time as your body wears down. 

It will cost you experiences and travel memories because you don't want to go to bikini vacations 

Masterminding

30/60/90 Day Paid Ads Strategy 

IG/Facebook Ads 

  1. Benchmarks: 5% CTR and $2 CPC

  2. Take the best performing organic TikToks as Ads

Tik Tok Ads 

  1. What will be the videos created? 

  2. How many hooks per video (ideally 25)

  3. 3 CTAs 

  4. Timeline:  

  5. KPI’s 

  • Branding/Colors

  • Royal Blue

  • Luxurious 

30 Day Strategy

Mission is to grow organic following around:

  1. Community 

  2. Education 

  3. Empowerment/Relatability 

Boosted Posts Budget Allocation: $50 for 7-10 days 

60 Day Strategy

  1. First week: Giveaway Promotion 

    1. Examples: 90 days FREE (promotional code)

  2. 45 Days in: Join today with my promo “ravyn20” and get started with the product 

  3. Start looking for Influencers: What influencer matches the brand? 

    1. Youtube influencers that are trending and have that following 

    2. Instagram influencers 

90 Day Strategy

  1. Long term partnership with an influencer - with medication paid for them.

    1. 8 Month contract for them $ 3,200

  2. Affiliates

    1. Once someone refers 2 people we should give them an affiliate link

      1. Commission: 10% 

    2. 2 Referral Affiliate System

      1. If you give us 2 referrals then you qualify to work with skinny theory as an affiliate 

        1. Goal: get a code 

  3. Medication for the collaboration 

    1. 3rd party platform that sources us https://collabstr.com/ 

      1. Tactical Strategy: How many people actually signed up? 

        1. Posts

        2. Reels

        3. Stories 

Partnerships

  • Local Medspas

  • IV Drip Therapy Locations

  • Chiropractic Agencies

  • Private Personal Trainers

  • Holistic Locations (pilates, yoga) 

120 Day Strategy  

  1. What are our partnerships moving forward? 

    1. Potentially transitioning to a more aggressive approach with B2B instead of D2C 

SEPTEMBER

OCTOBER

Lean for Halloween

  • If you refer a friend get $100 OFF your next months medication and your friend gets 30% OFF her first month

NOVEMBER

WEEK OF THANKSGIVING

  • Secret Discount: sporadically posted throughout the feed

    • Did you hear about our secret discount? Dm us “WORD”  and we can tell you all about it 

BLACK FRIDAY SALE - Thru Cyber Monday 

  • Buy a 3 month for $300(cac) OFF 

    • Something that is a REALLY GOOD OFFER 

  • Buy $2,500 gift card and get X months of medication (OFFER TO GOOD TO SAY NO TO) 

    • Buy $2,500 gift card and get 8 months of medication (they get a free month) 

“This is your CHANCE to change your life. The biggest skinny theory sale of the year. We’re always going to do it around this time and its bc we ALREADY want you to be hitting your goals around this time of year. THIS IS YOUR YEAR. LEAVE IT WITH A BANG.” 

DECEMBER

SPECIAL: Offering medication for the month of December FREE with a 3 month commitment 

IDEAS

Week before Christmas

  1. Run the gift card sale + the special 

Slim for Santa: HOLIDAY GIVEAWAY 

  • Tag your loved ones and get them started losing weight before New Years 

Promotionals For Holiday Season/New Years

  • No Need for New Year New You - come in to new years already killing it 

Referrals

  • If you refer a friend get $100 OFF your next months medication and your friend gets 30% OFF her first month

Gift Cards (subscription based)

  • Buy $1,500 gift card and get X months of medication 

    • Buy $1,500 gift card and get 4 months of medication 

  • Buy $2,500 gift card and get X months of medication

    • Buy $2,500 gift card and get 8 months of medication (they get a free month) 

Referral Based Gift Card 

  • Buy $1,500 for your loved one and get 4 months of medication 

    • 1 month free (value)

  • Buy $2,500 for your loved ones and get 8 months of medication 

    • 2 month free (value) 

“The Gift that Keeps on Giving” 

Future Santa Idea (Ravyn) with Meg as an elf with a platter of gift cards

  •  “‘Tis the season of giving”

  • Injects Ravyn