Diary to Myself

“I think the biggest competitive advantage in business—either for a company or for an individual’s career—is long-term thinking with a broad view of how different systems in the world are going to come together. One of the notable aspects of compound growth is that the furthest out years are the most important. In a world where almost no one takes a truly long-term view, the market richly rewards those who do.” - Sam Altman

Short Term: Im broke and trying to bootstrap my company 

Long Term: “I will fail many times, and I will be really right once.” You have to give yourself a lot of chances to get lucky.

One of the most powerful lessons to learn is that you can figure out what to do in situations that seem to have no solution. The more times you do this, the more you will believe it. Grit comes from learning you can get back up after you get knocked down.

I ran out of money so I am back in sales. 

Sales requires an entirely new way of thinking and living. It is structure, ordered, and high directive. It requires inspiring vision, strong communication skills, some degree of charisma, and evidence of execution ability. 

Business in a game of time. Be unstoppable about getting your small handful of priorities accomplished quickly. Extreme people get extreme results. Working a lot comes with huge life trade-offs, and it’s perfectly rational to decide not to do it. But it has a lot of advantages. As in most cases, momentum compounds. The goal is to keep my head down and keep grinding for however long I need to. 

I know that I have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever reaching anywhere near their potential, and I won’t allow this to happen to me. 

I am going to keep going until this works, and no matter what the challenges are I’m going to figure them out.

ALL COMMUNICATION IS HYPNOSIS

There are 4 key states: 

1. Power

2. Playfulness

3. Presence

4. Passion

It’s important to walk and talk with confidence and purpose. Your body language sends signals to your brain and the brains of others about you being confident and credible. Literally, chemicals are released in your brain whenever you walk in a confident way that actually makes you feel more confident. Similarly, when your posture is bent over and stressed, chemicals are released in your mind that make you feel stressed and worried. Make sure that you walk, stand, and sit how you want to feel.

Next, manage your energy and stay vibrant. It’s essential that you learn to stay present and be full of energy when you deliver a speech, demo, or speak with someone.

When you are selling and marketing your products or yourself to another person, one of the most important things is to have your customer, or potential customer, feel especially good emotionally about you and/or your product. Since in most cases, most people only remember the feeling you leave them with, the only difference between them wanting to buy or not will be from the perspective that YOU provide. When you make people feel good, they enjoy listening to you. Not only that, but they are far more likely to remember what you said.

I'm fucked. How do I unfuck myself here?

1. Live like a broke bitch because you are one.

Never assume personal savings will see you through. Eliminate every bit of personal spending that isn't necessary.

2. Curate schedule to 100x efficiency.

When do you drink water? when do you pee? when do you workout? when do you eat? when do you work on your business outside of work? OPERATIONALIZE everything for optimal efficiency.

3. Never complain about your schedule

No one is holding a gun to my head. I choose my outcomes. I choose hard.

4. Find the 1% team player who can float you while you keep your baby alive

Always ask. Always seek people who are aligned with your mission. Always make sure that you are reaching out and nurturing connections even when you’re too tired to do it.

5. Prepare a realistic financial runway of how much I need saved before I quit working again

Have a plan to avoid cash crunches. Don’t wait until you’re broke to take action because it’s stressful as fuck and your baby (the business) is too precious to be reckless with.

6. Set business goals

If you don’t know how to do it, hopefully have someone you know that is smarter than you and can help you. Because to not have clear goals and metrics you know you should hit, is stupid.

Moving Forward: Marketing

shoutout to a special someone who is training me in this because I sure as shit don’t know how to do it myself yet

• CTR (we want a high CTR): average medical CTR is .1 to .15 %

• CPC (we want a low CPC)  

• Create new campaigns per 1 ad set (3 at a time) 

Next phase: figure out which copy converts best

Moving Forward: Organic Social Media

Hiring UGC Creators to Take Your Product and Document Their Success (and pay for it yourself because you suck and want them to find all the ways to help you improve)

Find someone who knows what they’re doing and have them become the brand ambassador for you.

Moving Forward: Bit By Bit

Just don’t stop.

“If you can dream it you can do it.” - Walt Disney