Conquer or Be Vanquished.

“Success doesn’t come easy, and it’s rare that anyone manages to make their dreams a reality without others opening and holding the door for them from time to time.” - Sabri Suby

Take an honest look at where you are now and where you want to be.

Then, ask yourself what you’re willing to do to get there. 

• What fire are you willing to walk through?

• How much pain are you willing to tolerate?

Then make a plan to get there, act on it, and do whatever it takes.

Your job is to be the best entrepreneur and business person you can be. To do that you have to train and practise to master your craft, continually learning and getting better at the activities that really move the needle for your business. You want to train and level-up your abilities as much as you can, as often as you can.

The only qualification that I would add is you have to work hard on what gets results. Invest your time in the 4% that drives cash flow. Love the work itself, but set goals and demand results from yourself. Plan for progress and achieve it.

Crack the Code of an Automated Sales System 

The real issue is you need an automated lead generation and client conversion system.

Generating a return on investment from paid advertising is like pulling a lever and having cash drop into your account. It’s predictable, repeatable, and scalable.

Investing in advertising that attracts high-value prospects and then converts that traffic into bona fide sales and clients is the smartest, most lucrative investment you’ll ever make.

The ability to write ads and marketing messages that sell is by far the most lethal money-making skill you could ever hope to acquire. If you master this skill, you should never again have to worry about money.

The ability to write a sales message that brings in new customers on a profitable basis, consistently and predictably, is the rarest skill on Earth. And, if you can do it – I mean really do it – you can virtually write your own ticket.

The bottom line is, no matter what business you’re in and no matter what you’re selling, your pursuit for wealth and success will always and forever be served by your ability to craft a killer sales pitch.

Make people feel your passion. What do you stand for? What does your company stand for?

You need to read your prospect’s mind. You must be obsessed with their passions, dreams, fears, and desires.

How can you create a space where people know the minute they land on your page that medical weight loss will solve all of their problems and they will be empowered every step of the way to achieve all the dreams they aspire towards?

To truly make big money, you’ve got to use an automated selling system to get your sales message in front of huge numbers of people all at the same time. 24 hours a day, 7 days a week, 365 days a year.

Good advertising is simply a sales pitch. Or better put, salesmanship multiplied.

Your advertisement and sales message should act like an army of tiny salesmen soldiers. And they should go forth, regardless of the delivery medium, and deliver a concert pitch.

How To Take Customers From ‘Just Looking’ To ‘Shut Up And Take My Money’

Let’s start at the top of the pyramid. In any given market at any given time, 3% of people are in ‘buying mode’. A high percentage of the 3% will buy.

The problem is, your competitors are going hard after that top 3%. If you split up that 3% of easy customers between you and your competitors, you’re never going to make much money.

The real money is in the 37% of people who are saying “I need to think about it.”

The goal is to move the 97% of potential customers up the pyramid faster.

Because believe it or not, even ‘disinterested’ prospects can turn into lucrative customers if you know how to approach them.

My problem is that I am trying to go after people that are looking to buy now because I have no systems in place to capture and nurture the other 97%.

In order for me to reach the 97% who aren’t ready to buy now I have to educate them. When a prospect isn’t informed or knowledgeable on a subject, they’re in a state of uncertainty and people don’t buy in this state. But the more they know, the more likely they are to buy.

The bonus here is, if you are the one educating them, you’re also making sure that when they hit the ‘buy now’ stage, they’ll be likely to BUY from you.

To do this, your message must be powerful, insightful, and education based, and not simply a promotional piece about your company.

The key is to install a system that:

• Attracts

• Educates

• Nurtures

• Gets prospects to act!

Your systems – not you – are doing the grunt work in educating prospects, following them up, and delivering content that educates. And when they reach out to you, you’ll know they are predisposed, pre-qualified, ready, willing, and able to do business with you. They’re virtually 99% ready to buy.

Here’s what you need to do:

1. Educate your prospects so they know more about the process of solving their problem, and they’re empowered to make a better buying decision.

2.  Take your best sales pitch or frequently asked questions and turn them into assets that nurture prospects on autopilot. At the same time as giving them information, you’re also moving them up the pyramid.

Diary to Sof July 5, 2024

You have an expenses problem. You need to dial back the expenses in the business or directly correlate all expenses to a 2-4x ROI. Even if all of the profit I make is going back into the business right now, the money I am making working around the clock in sales should be allocated to the least amount of expenses as possible in the business so I can add more gasoline to our ad spend allocation every month.

What needs to be cut? The social media marketing.

Keep your 30 day plan and have all the videos built out for Tik Tok ads and paid ads, and then use the $ that you were going to pour into organic content building and add it to your paid ads strategy.

Scaling:

Split testing creatives(20/day)

Split testing hooks (20/day)

Split testing Video creatives vs static images

Scaling FB ads $30% every 3 days

Split testing funnels

• Days 0-2: $100

• Days 3-5: $100 * 1.30 = $130

• Days 6-8: $130 * 1.30 = $169

• Days 9-11: $169 * 1.30 = $219.70

• Days 12-14: $219.70 * 1.30 = $285.61

• Days 15-17: $285.61 * 1.30 = $371.29

• Days 18-20: $371.29 * 1.30 = $482.68

• Days 21-23: $482.68 * 1.30 = $627.48

• Days 24-26: $627.48 * 1.30 = $815.72

• Days 27-29: $815.72 * 1.30 = $1060.43

  ^Doing this for 3 ads that get a $2.50 CPC

Meeting today to see how we can decrease CAC by 50% and also work on all the updates for tracking every step of client journey to reduce churn and increase our LTGP.