Bet on me.

I'm a winner.

Author

Sofia Alonso Bauer
April 01, 2025

I lost the disputes.

$50,000 lost in amex disputes

I will lose the business. And I won’t let this happen.

I got on with Eli. And I begged.

I begged to not pay bask fees. I begged for him to give me a chance to rebuild from the ground up. I went through my P&L and shared the cashflow I need for expenses every month just to keep the company afloat, aside from pharmacy fees.

I begged to go direct to pharmacy in bask so I can get us better pricing. This is not actually allowed (for the obvious reason that bask loses money on every order if we do this) AND we're not bringing in enough volume.

Pharmacy Updates 03/31/35

Fun times calling 25 pharmacies across U.S. negotiating pricing with each one

Different price sheets

“Lets Discuss.” - always makes me smile because I don’t even know what I’m doing but you don’t need to really - you just need to understand the game. EVERYTHING has a price. AND everything is negotiable.

I explained the $15,000 (still waiting for a few order to be added) that I should be given from the month of February due to a pharmacy fiasco.

accountant still working on this sheet…

I know that in order for us to make it over these next few months I have to advocate for these things and I have to have him see that it benefits him to allow these things to happen so that he wins in the long run.

I also fought for me.

I pitched me - with full conviction.

I told him that he’s betting on me and I’m a winner.

I won’t stop.

I am relentless.

I am ferocious.

and I need cashflow to survive the next 3 months.

He’s speaking with Zachary to see if they’ll fund me and keep me afloat for the next couple of months to keep my baby alive.

Elara - my future. my baby. my dream.

Working on new products, new website, new branding, new social media, new influencers, new affiliate funnel, new ads for google and facebook.

Rejected ads

Ads are getting shut down. We’re going to pivot to google ads for the time being and meet up again for new copy to see if we can get facebook ads up that don’t get rejected….

content calendar with influencers

fitness, nutrition, mental health content

Creating content tailored around products as well as mental health, biology, fitness, nutrition, etc.

The dream is to create a lifestyle brand centered around full body wellness. We want to bring on podcasts and vlog style content for youtube as well to grow the brand organically around influencers.

Keep going.

Whatever you do, don’t stop.